Location-based marketing is entering hypergrowth. Beacon and geofencing technologies are projected to reach $56.6B by 2026, growing at nearly 60% year over year as more industries adopt real-time, location-aware engagement. From retail and events to real estate and mobile services, brands are using geofencing to connect digital messaging with physical presence—right when intent is highest. In 2026, relevance isn’t just personal. It’s geographic.

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