A behind-the-scenes look at the film campaign directed by Glen Luchford for new scent Gucci Bloom, the first fragrance by Alessandro Michele. Spotted inside the video, testimonials Dakota Johnson, Hari Nef and Petra Collins. See the full campaign debut on Aug. 15. Music: "The Rip" by Portishead (Universal Island Records Ltd) | Gucci
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Behind the scenes: bringing to life the idea of Gucci Bloom, in a campaign starring Dakota Johnson, Hari Nef and Petra Collins. They are captured in a day in the city, where the surrounding urbanity turns into an imaginary stroll in an English garden. The trio take tea on a sidewalk flourishing with blooms, walk in an apartment overgrown with plants and swim at dusk in a lake entangled with shimmering flowers and reeds. Discover more about the fragrance: on.gucci.com/GucciBloom4. Music: ‘Schoolh
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On Gucci Beauty, the cast of Gucci Mémoire d’une Odeur—filmed behind the scenes by Frank Leboner—recount favorite and early memories in the spirit of the new universal fragrance by Alessandro Michele, inspired by the power of memories which can be relived in the present. Discover the scent on.gucci.com/GucciMemoireOdeur_. | Gucci
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