Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

How is blockchain reshaping advertising? Know how decentralized technology prevents ad fraud, ensures transparency, and ...

New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

DoubleVerify (DV), the software platform to verify media quality, optimize advertising performance and prove campaign outcomes, has announced DV Authentic Strea ...

When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.