Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.

The line between human and artificial intelligence is growing ever more blurry. Since 2021, AI has deciphered ancient texts ...

The conversion funnel assumes customers progress through predictable stages—awareness, consideration, and purchase. In practice, modern journeys rarely follow such a path.

Discover 7 proven strategies for Customer Relationship Management For E-commerce—backed by data, real-world case studies, and actionable implementation steps to boost retention, LTV, and revenue in ...

DataZapp brings AI and machine learning to deliver affordable, predictive demand generation and marketing data for home ...

From boardrooms to back offices, South African companies are moving beyond AI hype and into execution. But as pressure builds ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Akamai Technologies, Inc. AKAM recently announced that Deutsche Telekom Security is using its Security Certified Service Provider program to offer advanced cybersecurity services to customers in ...

CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.