The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27, which is the ...

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Amazon Ads has overhauled its DSP and the sponsored product and search-based ad console for on-platform ads, the company ...

The agentification of Amazon Ads is underway. At its unBoxed ads industry event in San Francisco on Tuesday, Amazon announced ...

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a ...

Sponsored agents are the future of AI-native advertising experiences, according to OpenAI. But what do LLMs owe publishers?

What’s with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and political advertisers get a free pass.

Everybody wants to make the most of agentic AI in advertising. The winners will do it with purpose. Here’s how to make a plan ...

Agencies and marketers discussed the future of AI governance at AdExchanger's Programmatic IO NYC this week, including the ...

Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and ...

Apple’s iOS update is blocking The Trade Desk from serving ads on Safari browsers, and how that fits into programmatic’s next ...

As programmatic buying becomes more common in audio, marketers and platforms have to fight the temptation to cram in as many ...