The internet is awash in AI-generated trip planning, and inaccurate details can create a mess for both consumers and brands.

Live tourism continues to be a major force in the travel industry nearly three years after Taylor Swift's Eras Tour.

Prism files IPO draft papers with SEBI to raise INR 6.6 billion, potentially valuing the company at $7-8 billion.

Here are 10 of the most common questions our answer engine Ask Skift 2.0 fielded in 2025, and a brief summary of the answers ...

While the U.S. had a 2.6% decline in overseas visitation through November, some states saw an uptick in international ...

The travel industry is stuck on outdated infrastructure. A new platform layer can open the ecosystem to new cases for ...

American Airlines is using AI, automation, and data to deliver smarter discovery, transparency, reduced friction, and ...

In 2025, loyalty programs have become one of most important assets as the airline industry tilts more toward wealthier ...

Ryanair agreed to make its flights available to around a dozen online travel agencies over the last two years, but it does ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Prism secures shareholder approval to raise INR 66.5 billion through a public offering. Learn more about this significant ...

India entered 2025 with serious travel momentum. Stadiums sold out for Coldplay concerts, and the once-in-144-year festival ...