就在上周，谷歌悄悄上线了一款名为 「YouTube Create」 的视频剪辑 App，定位直指 TikTok、Instagram Reels 甚至国内的“剪映”——但它最狠的地方不是功能多炫，而是：「全链路 AI 驱动」。

As competition with TikTok and Reels heats up, YouTube on Thursday announced a slate of new features designed to make its short-form video product, YouTube Shorts, more compelling. In a video update ...

“I’ve always been in this building stage of helping build these systems that help creators be seen and discovered,” Matloob told Observer in an interview in January. “All these companies end up being ...

Forbes contributors publish independent expert analyses and insights. Adam Wescott is an entrepreneur, investor, pioneer in creator economy. Oct 29, 2024, 01:12pm EDT Another creator product is ...

With TikTok potentially poised for a U.S. ban, YouTube is touting how well its own TikTok competitor, YouTube Shorts, is paying off for creators. The company on Thursday said its short-form video ...

YouTube released an update to Shorts on Thursday. Shorts will now have a text-to-speech function, an “Add yours” sticker, and more auto layout options. YouTube draws 70 billion daily views through ...

YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the momentum of short-form video. What’s new: Why we ...

Adobe is doubling down on its investment in AI as the company continues to build out tools for creators. During Adobe MAX 2025 on Tuesday, the creatively focused software company announced five new ...

With so many social-media apps to choose from, which one is the best for building an audience now? Lifestyle influencers at VidCon said Instagram reels and YouTube shorts are best for creators to get ...

As YouTube continues to compete with TikTok, the Google-owned social media company is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and ...

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality ...

A widespread bug is causing the YouTube Shorts interface to vanish for mobile users. Missing elements include the like, dislike, comment, share, and creator ...