Now, more than ever, consumers expect personalization. The same goes for getting personalized with programmatic tv. Outside of media, one of many signs is how popular subscription boxes are. The often ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

The programmatic industry has become incredibly introspective in its achievements. Vendors compete with vendors and exchanges compete with exchanges on the various aspects of what it takes to be ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new industry event debuting May 18–20, 2026, ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...