J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

Immersive 3D virtual store platform Obsess has launched AVA by Obsess, a self-serve solution designed to enable brand teams to build and customize virtual stores themselves. The content management ...

Obsess's mission is to disrupt the traditional e-commerce grid, plug and play format and deliver an immersive 3D shopping experience with interactive content, gamification, customized avatars, live ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Banuba, a leading developer of augmented reality technology, has announced the release of its new virtual store platform. The platform allows brands to ...

Iconic department store Bloomingdale’s is celebrating its 150th anniversary with a new virtual store, designed by Emperia, that will go live during New York Fashion Week, which starts September 9.

Does the average person want to shop for apparel in virtual reality (VR)? Speaking for myself, it sounds rather cumbersome — having to plop on a headset to browse for, say, trousers as opposed to ...

J. Crew is launching a virtual beach house in celebration of its 40th anniversary with experiential e-commerce platform Obsess. Virtual storefronts are on the rise, and Obsess has built platforms for ...

The interactive rooms in Laneige’s virtual store showcase its skincare collections in different fanciful settings, including on a cloud, underwater and on a carousel. In the Laneige Lab room, ...

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, thanks to its partnership with experiential commerce firm Obsess, company representatives told WWD. The ...

Adding another brand to the virtual store trend, J. Crew launched a virtual store through a collaboration with experiential e-commerce company Obsess, the retailer said in a press release Friday. In ...

Crate & Barrel has opened a brand new flagship store in New York’s Flatiron neighborhood just in time for the holidays. Given that I live in Boston, I didn’t think I would have a chance to do my ...