Overall, Apple’s digital ad spend tied to the Vision Pro in the US, Australia, Canada, France, Germany, UK, Italy and Japan in YTD 2025 was down more than 95% year over year in each market, Sensor ...

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Meta Platforms decided against a partnership with Alphabet to use Google’s Android XR platform for its virtual and mixed-reality Quest headsets, The Information reported on Friday. Google had ...

Company had hoped the virtual reality device would herald a new era in ‘spatial computing’ ...

NEEDHAM, Mass.--(BUSINESS WIRE)--The decline in worldwide shipments of augmented reality and virtual reality (AR/VR) headsets continued during the second quarter of 2024 (2Q24) as volumes contracted ...

Notwithstanding the recent explosion of headlines, virtual-reality headsets have been on the scene for decades. While many have blamed their inherently claustrophobic and isolating nature for impeding ...

The VR pioneer Jesse Schell prophesied in 2015 where Virtual Reality would stand in 2025. Was he right with his predictions?

Apple has reportedly scaled back production of its Vision Pro headset after demand failed to meet expectations, dealing an ...

Real Madrid beat FC Barcelona in a league match in October with an experiment testing out virtual reality among a select ...

Dallas-based Mynd Immersive’s platform for older adults blends entertainment with therapy programs to improve quality of life.