A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Grand strategies are major, overarching strategies that shape the course of a business. Unlike tactics, they are focused on the long-term goals of the business. Running your own business means ...

Integrating lambda expressions into your methods is easy. The trick is in recognizing when to use them. And that means understanding when the strategy and factory method patterns are going to make ...

Starting a new business or launching a new product or service requires detailed thought and planning. A critical piece of that planning is deciding how you should price your products and services. The ...