In the spring of 1938 Hitler took Austria. In the fall of 1938 he conquered Czecho-Slovakia at Munich. In the fall of 1939 he took Poland. If Britain and France had not called for a showdown at that ...

In December 1938, Prince Fumimaro Konoye, then Premier of Japan, made a famous speech in which he proclaimed that Japan’s aim was the creation of a New Order in East Asia. Ostensibly this meant that ...

When setting off on an expedition, a map is essential because it provides directions for reaching the destination. Similarly, leaders cannot complete the growth journey without an outline of their ...

Business strategy used to be a clear and methodical process. No more. Today’s discontinuous technologies and disruptive change have reinvented the rules of strategic planning. If you’re going after a ...

Over a decade ago, Kaplan and Norton struck a business consulting gold mine with the Balanced Scorecard (later turned into an eponymous book), which permits executives to list their targets for ...

Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to translate intangible goals -- such as operational ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...

Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.

A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...