Google's Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn't always essential. Google suggests SEO pros don’t need to code, but should ...

HTTP is the standard protocol defining how information passes between your visitor’s browser and the server hosting your site and HTTP status codes are your handy way of knowing exactly what is ...

Google has published a new help document explaining how different HTTP status codes affect how a site appears in search results. A recent tweet suggests Google’s Gary Illyes had a hand in putting this ...

In one 30-day period, we had a bit of a shakeup with three pieces of news that have the potential to change our industry: SEMPO called for an SEO Code of Ethics, Microsoft laid off Duane Forrester, ...

Google's John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO factor and Gary Illyes said "it doesn't matter." ...

Bottom Line: E-tailers create sponsored ads in a bid to attract online consumers, but lower-cost improvements to search placement can be more profitable. It’s probably hard to remember the first time ...