Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Henry Mintzberg, a world-renowned professor of management studies at McGill University, once said, "Management is, above all, a practice where art, science and craft meet." What Mintzberg did not ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest prescriptive analytics study for a health care service provider. Based in the ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...

The primary goal of evaluating outbreak detection methods is to make inferences about their effectiveness. An unbiased assessment of performance is critical for identifying the most appropriate ...