Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? Gen Z may have you believe that the 90's and 2000's are back in style, but ...

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair. But what was ...

The modern male perm is softer, more natural and has taken off, thanks to K-pop and TikTok. The modern men’s perm, once popular primarily among Korean and Korean American men, has gradually expanded ...