Just a few days after Three announced it was going to block mobile ads at the network level, O2's CEO, Ronan Dunne, has spoken out against the practice. In an interview with Campaign at MWC, Dunne ...

Emboldened by EE's pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it's toying ...

U.K. carrier O2 is the latest tech firm to throw its hat into the ad-blocking ring, telling Business Insider it’s actively testing a technology that can block mobile ads at the network level. “We are ...

O2 wants to remind everyone that it’s the only major UK network not to charge customers extra for EU roaming when abroad. In the fun spot, viewers see various holidaymakers in a series of dramatic ...

O2 has released a poignant film highlighting the experience of people living with data poverty during the festive season. The scenes are drawn from real stories, featuring a young man working in a ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...

O2's current level of advertising to its low-end customers is hopeless - it texts me roughly daily with adverts for cars and sports betting. Mobile advertising is a horrible user experience at the ...