Independent artist-focused agency outlines its approach to digital music marketing and promotion in 2026. Our focus is on understanding each artist’s music, audience, and objectives, and building ...

Social apps like TikTok and Instagram have become important in music marketing. Finding ways to break through on short-video feeds has become increasingly challenging, though. Business Insider is ...

In the music business, creating the music is just half the battle. You have to find a way to let people know about your music. At this stage, it's time to treat music like a business. If you feel you ...

In the world of music marketing, personalization reigns supreme. It’s high time that the broader music industry recognizes and embraces this fact. Sometimes experimentation does not go as far as ...

If you’re an artist working independently, and promoting music by yourself, keep reading. The music industry is booming, with more than 100K new tracks released on platforms such as Spotify, Apple ...

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. The music industry is always changing, and the same can be said for ...

Independent artists often spend countless hours trying to “crack the Spotify code.” Many experiment with the DIY route, plead with curators for playlist placements, or turn to third-party promotion ...

Beyoncé's father, Mathew Knowles, is an author, professor, public speaker, entrepreneur, music executive, artist manager and founder of Music World Entertainment. Based out of Houston, Music World ...

Starting a music marketing company will allow you to help build artist brands and increase awareness in the marketplace. Music marketing differs from music promotion in that you are building a brand, ...

Apple is offering TikTok users a four-month free trial of Apple Music to newcomers of the streaming service. As spotted by ApplePost and Apple Terminal, the deal is available to new subscribers ...