Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

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A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

A business plan is the macro document that helps prepare to launch or operate a business, with different sections addressing specific areas related to running the business. Within a business plan are ...

Generating good leads can seem difficult for small businesses. Learn what mistakes to avoid, and some budget-friendly tactics ...

Top website builder giant GoDaddy has announced a long-awaited social media content planning tool for all platforms including Facebook, Instagram and Twitter. GoDaddy's Marketing Planner is a free ...

Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don't just happen by accident. They take careful planning and an ...