We spend our lives trying to make sense of the world around us. We do that by looking for patterns and tropes. This is why we see a man on the moon and Jesus in toast. This is what a narrative is. A ...

A few years ago, I worked with a local Habitat for Humanity chapter, supporting their public relations and marketing. The team was energetic and devoted, despite openly admitting to earning miserably ...

Opinions expressed by Entrepreneur contributors are their own. When Rob Kaufelt bought Murray’s Cheese in 1991, the Greenwich Village cheese shop was a mom-and-pop hole-in-the-wall known mostly to the ...

In this podcast episode, uncover the importance of meaning in branding and how it can transform surface-level engagement into loyalty. Building a genuine emotional connection is crucial for forming a ...

Irrespective of the exact date, it’s clear that marketing is now more than a century old. Age confers many advantages – not least acceptance. Thirty years on, I can still remember the look on my ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

In Simple Anthro-Marketing, the application of methods and insights from anthropology in marketing. The American Anthropological Association defined anthropology as “the study of humans, past and ...