Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Lego is announcing a new video game-themed set featuring Sonic the Hedgehog ...

The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a TIE Figher set, as well as a Throne Room Duel set featuring Luke Skywalker ...

Over the next few years, select Lego pieces will start being made with plant-derived materials as part of the company's pledge to create more sustainable products. Parts resembling leaves, bushes and ...

It’s time for another round of applause for LEGO, the company that has consistently done its duty to bring childhood dreams to life in the form of buildable bricks. But this time around, it’s the ...

BILLUND, Denmark--There are a lot of different Lego sets. There are pirate sets, Star Wars sets, city sets, space sets, and many more. But at the heart of it all, at the heart of a toy empire with ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

LEGO looked at the world and apparently saw a lot of unfulfilled adults battling stress and anxiety. Not that it had to look very hard; everyone and their uncle is unfulfilled, stressed, and ...