Everyone has been proclaiming video as the crown jewel of marketing for more than a decade now, and its power only seems to increase with time. A whopping 91% of businesses used video as a marketing ...

A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since you cannot really monitor the outsourced team on a full-time ...

Is your HR team drowning in the wrong data? KPIs have always been important for keeping a pulse on individual and organizational performance. But some of the KPIs we relied on a year ago are no longer ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Take advantage of MethodTimer.Fody to measure the execution speed of your APIs and keep your ASP.NET Core applications running smoothly. In today’s fast-paced digital landscape, let’s not kid ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Hybrid? Fully remote? Never left? Regardless of how your team operates now or in the future, the pandemic changed how companies need to manage their people. There is this common notion: What is focal ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

SEO is integral to digital marketing strategy. For any business, whether a local brick-and-mortar shop or a national B2B tech company, organic search ranking is essential to obtaining awareness and ...