Analytics Insight

How Google Tag Manager Helps Manage Your Website?

Overview: Google Tag Manager centralizes all website tags, improving efficiency while reducing manual coding errors.GTM ...
Search Engine Land

Google turns off Universal Analytics July 1: What you need to know

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on ...