Customer loyalty programs have long been a cornerstone of consumer engagement strategies, but recent developments are reshaping their landscape. One of Canada's most established loyalty programs, Air ...

Starbucks is bringing back its tiered loyalty program.

Advance Auto Parts rolls out its Advance Rewards program with tiered rewards, added savings features and app integration.

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One of Canada's most popular and long-running loyalty programs is getting a makeover. Air Miles is changing its name to Blue ...

A popular fast-casual chain rolls out new rewards after a series of mistakes triggered customer backlash.

The most significant change is the introduction of a tiered system, where members will start at the Green level, with opportunities to advance to Gold and Reserve statuses by accumulating 500 and ...

NEW HARTFORD, N.Y.--(BUSINESS WIRE)--Millions of customers, one goal: making loyalty smarter, simpler, and more rewarding than ever before. EG America, LLC, one of the largest and fastest growing ...

The company recorded increases for both Starbucks Rewards and non-Rewards transactions for the first time in years as loyalty ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Advance Auto Parts (NYSE: AAP) shares gained ground Monday. The company, a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself ...

Direct Message: Loyalty programs succeed not by rewarding loyalty but by manufacturing it through psychological triggers that override rational decision-making. To learn more about our editorial ...