Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...

AI-powered insights. AI-driven predictive analytics allows marketers to forecast future customer behaviors and trends with greater accuracy. Real-time adaptability. By using real-time data and AI, ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

A business may have 99 problems, but a lack of data isn’t one of them. All businesses collect data, and many have more than they can manage. The problem they have is a lack of insight. For businesses ...

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata ...

Adobe today announced a number of new features for Customer Journey Analytics, its tool for tracking customers across platforms that is part of the company’s Experience Cloud portfolio. As the ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

SYDNEY--(BUSINESS WIRE)--Australian companies have changed how they manage contact centers and respond to customer needs since the COVID-19 pandemic began, and this transformation is likely to ...

Customer engagement platform Emplifi has released a tool that it says provides customer data in an accessible format. The new solution -- Unified Analytics -- aggregates, analyzes and presents ...

The British Medical Journal has begun a wide-ranging overhaul of its technology and operations, allowing the organisation to use analytics to improve customer service and generate revenue growth ...