Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time to commit to content consumption ...

Try something new in 2017 and add video content to your marketing strategy. As an entrepreneur, you are always looking for a way to get ahead of the competition. You need to get your message to the ...

Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

The way we consume content has changed drastically, which means the way we interact with businesses has evolved as well. Today, consumers want to know businesses, see behind the scenes and get a sense ...

Dustin Schultz is the Emmy Award-winning founder of Union. Union partners with marketing teams to strategize and create video content. Video content requires more than technical proficiency—because ...

The following content is brought to you by Mashable partners. If you buy a product featured here, we may earn an affiliate commission or other compensation. Credit: BrandX/Josh Steinbauer It’s pretty ...

Creating video content is a great way to capture the attention of your target audience with minimal effort. According to research, most marketers agree that video content converts better than any ...

The media landscape has changed. As brands respond to customers’ ever increasing demand for engaging video content, many are forgetting the basics of marketing – to ensure they constantly build on ...

Developing brand guidelines is a well-known fundamental. But how do they translate to video content? Simon Baker, business development director at ITN Productions, offers eight tips on how to create ...

Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes ...