In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide ...

Google published an article aiming to debunk claims by SparkToro that only 35% of searches resulted in a click. Google contradicted those assertions with facts about the real-world context of searches ...

Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.

Google increasingly keeps traffic for itself, per data showing most search users don't click onto another site. The findings will be fodder to Google's antitrust critics who worry it hogs online ad ...

Google’s John Mueller revealed that more weight is given to pages in search results based on how many clicks it takes to get to them from a site’s home page versus the URL structure. This topic came ...

A feature that allows Android users to authenticate themselves on Google websites without having to enter their account password can be abused by rogue apps to give attackers access to Google accounts ...

Google began adding AI Overviews (AIO) to the U.S. search results on May 14. While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly ...

Clicking on a Google ad can be like gambling, except that there are no winners in the game. Land on a legitimate website, and you’ve fed the algorithm info about what ads to keep serving you. End up ...