Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Tableau, TIBCO Data Science, IBM and Sisense are among the best software for predictive analytics. Explore their features, pricing, pros and cons to find the best option for your organization.

You know that half the money you are spending on Internet advertising is wasted — you just aren’t sure which half. You’ve read about Web analytics and have played with the free tools that come from ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Best all-in-one HR solution: ADP Workforce Now Best comprehensive data integration: Crunchr People Analytics Best for employee engagement: Qualtrics People Analytics Best free plan option: DreamTeam ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Human resources (HR) analytics software enables your people ...

Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.