Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral science is used to get people to perform certain behaviors, including ones they may not typically embrace. Clinicians, especially surgeons, generally do not like to be told what to do, and ...

People stop their cars simply because a little light turns from green to red. They crowd onto buses, trains and planes with complete strangers, yet fights seldom break out. Large, strong men routinely ...

Mark Zuckerberg, Larry Page and Jeff Bezos are some of our generation’s archetype visionary founders. What might be less obvious is that they are arguably the best applied behavioral scientists ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

People adopt different social behavior depending on the context they're in. A deeply generous friend may be a cutthroat colleague, for example. Using a game theory framework, researchers find that ...

Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. It differs from neoclassical economics, which assumes that ...