Customers aren’t looking for cupcakes with techno-colored frosting or generic birthday cakes. When in-store bakery shoppers splurge, they want a sophisticated product with limited artificial ...

LM: Let’s start by giving me a snapshot of you and the company. CN: I founded Sprinkles Cupcakes in 2005 and wrote a New York Times Best Seller called “The Sprinkles Baking Book.” I have a new Netflix ...