As technological innovations continue to transform the B2B marketing landscape, it’s crucial for communications teams to keep up with industry trends to remain competitive. Of course, with new ...

New partnership combines TechTarget’s leading independent editorial and G2’s authentic user-generated B2B software reviews to deliver powerful, contextually relevant content experiences to audiences ...

EL MONTE, Calif., Feb. 11, 2025 (GLOBE NEWSWIRE) -- GigaCloud Technology Inc (Nasdaq: GCT) (“GigaCloud” or the “Company”), a pioneer of global end-to-end B2B ecommerce technology solutions for large ...

Third-party technology partners accelerate integration, digitization and dexterity in B2B commerce Your email has been sent The last few years have highlighted the divide between early adopters and ...

SAN FRANCISCO--(BUSINESS WIRE)--A new survey released by Blanc & Otus, a technology communications agency, and G2 Crowd, a business software review platform, reveals the increasing influence of word ...

IRVINE, Calif.--(BUSINESS WIRE)--GAN Limited (the “Company” or “GAN”) (NASDAQ: GAN), a leading North American B2B technology provider of enterprise technology solutions for enabling real money ...

More than half a decade ago, my Battery Ventures partner Neeraj Agrawal penned a widely read post offering advice for enterprise-software companies hoping to reach $100 million in annual recurring ...

Flowers and jewelry are purely emotional products. They have no functional purpose, and the companies that sell them play on our feelings in order to get us to make a purchase. But functional products ...

The biggest competitor in B2B tech sales isn’t another vendor, it’s buyer confusion that stalls decisions and kills momentum. Most B2B technology marketing and sales strategies are optimized for a ...

BOSTON, Dec. 16, 2025 (GLOBE NEWSWIRE) -- V2 Communications today announced new client partnerships across climate, healthcare, AI and B2B technology. This momentum underscores V2’s position as a ...

Beacon technology is the latest innovation in proximity marketing, providing both B2B and B2C marketers with new opportunities to deliver better experiences for customers. Apple’s iBeacon has set the ...

Content marketing was cited by 85% of respondents as the most important technology for B2B marketers in a Spear Marketing report. The next three technologies listed in the survey were SEO, CRM and ...