Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

One of the most common questions I’m asked by B2B copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After all, as a professional B2B tech ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

In a digital era where email inboxes are battlegrounds for attention, how can B2B marketers not just survive but thrive? In this episode, Matt Treacey, known for his unique approach that combines ...

B2B marketing emails are not always known for excitement and engagement. But they can be. Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of ...