NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

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Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the top ...

Broadcaster SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia. Bunnings and Victoria Bitter took the top ...

What is a brand? As a marketer with more than 20 years of experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience, ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. Veritonic, the audio research and analytics platform, ...

SCA has partnered with audio intelligence platform Veritonic to produce the first study into the most effective brand audio logos in Australia, with Bunnings and Victoria Bitter taking the top two ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...